Friday, 14 May 2010

Bang & Olufsen and 3D TV


During recent years the cinema industry has been investing heavily in 3D cinema equipment to be able to compete with private home cinema set-ups. These home cinema setups are getting more and more sophisticated with large size full HD TV screens, Blu-ray Disc players and multichannel surround sound and are keeping an increasing number of consumers away from the professional cinemas.

However, there is little doubt that eventually also 3D technology will penetrate the consumer electronics industry with applications within home cinema, gaming and even regular television. After the commercial success of the digital TV transition, the upgrade to full high definition, the introduction of 100Hz and 200Hz LCD technology, the roll-out of LED backlit LCD panels and the commercial promotion of green products, the CE industry is again looking for new ways to get a premium among otherwise quickly eroding TV prices. 3D technology appears to provide such an opportunity.

Throughout history, several unsuccessful attempts have been made to introduce 3D in the film industry. However, this time, all the necessary ingredients for a successful introduction of 3D cinema, 3D gaming and 3D television seem to be in place.


3D in Bang & Olufsen products

At Bang & Olufsen we are currently studying and evaluating the different available and upcoming technical solutions for 3D TV. We already know that the first generations of 3D components and products will have serious drawbacks which compromise the full potential of the 3D viewing experience. Some of these drawbacks are:

Crosstalk, an unsharp 3D picture due to unwanted mixing of the images for the left and the right eye, an effect seen most severely in LCD screens.

Low picture brightness, caused by the use of shutter glasses and the inability of the current screen generation to produce more light.

The lack of standardisation of the shutter glasses, which (depending on the brand) makes it impossible to share a 3D programme with friends or family bringing their own glasses.

With this in mind, we are investigating which hardware and software modifications are needed in our TV platform architecture to include the necessary 3D facilities. As always, we are aiming for a technical solution that can deliver the performance level customers expect from a Bang & Olufsen product. The availability of some of the components for such a solution is still somewhat uncertain. Because of this uncertainty, a firm schedule for the launch of the first Bang & Olufsen 3D-ready TVs cannot be given yet.

Furthermore, we will continue to closely follow and investigate all developments within 3D technology, with special focus on auto stereoscopic displays, which will allow viewers to enjoy 3D video without the need for wearing glasses. The auto stereoscopic displays available right now still have major drawbacks and are not yet suitable for application in the living room. But, with continued research efforts in the industry, this type of 3D displays will become mature for consumer applications eventually and will truly revolutionise television just like the introduction of colour TV did in the 1950s.

1 comment:

  1. WILL WE HAVE AT LAST A 3D FULL HD LED B&O SOON ! I HV BEEN POSTPONING MY PURCHASE FR MORE THAN 4-5 MONTHS .. IF YES , NEED TECH. SPEC'S PLS .. THANKYOU ..

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